Communication strategy, beginners as a concept in the 1980s by communication expert Mary Munter, provides as the basis for all management communication. It is combination of five components: (1) audience planning; (2) communicator plans; (3) message planning; (4) channel choice planning; and (5) culture planning. In developing a communicator planning you would set objectives, select a communication style, and find to build credibility. When thinking about audience planning you would find out who is in your audience and then examine how best to direct a message to them based on their level of intelligence and their probable biases. Message planning involves organizing the structure of your message; this includes deciding if the message will be straight or non straight. Channel choice is a consideration of the how your communication will be physically conveyed to the audience (e-mail, voicemail, telephone call). Culture plan recognizes that business operates in multicultural settings, and for your message to be most efficiency, it needs to be sensitive and flexible to cultural variation.