Communication strategy, Project Management

Communication Strategy:

Communication strategy, beginners as a concept in the 1980s by communication expert Mary Munter, provides as the basis for all management communication.  It is combination of five components: (1) audience planning; (2) communicator plans; (3) message planning; (4) channel choice planning; and (5) culture planning. In developing a communicator planning you would set objectives,         select a communication  style, and find to build credibility. When thinking about audience planning you would find out who is in your audience and then examine how best to direct a message to them based on their level of intelligence and their probable biases. Message planning involves organizing the structure of your message; this includes deciding if the message will be straight or non straight. Channel choice is a consideration of the how your communication will be physically conveyed to the audience (e-mail, voicemail, telephone call). Culture plan recognizes that business operates in multicultural settings, and for your message to be most efficiency, it needs to be sensitive and flexible to cultural variation.



Posted Date: 10/15/2012 8:21:40 AM | Location : United States

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