Commercial Data: There are several institutions and companies which purchase and sell marketing information and data. Some of the companies are solely engaged in marketing research. The collect information and data directly from field surveys. Some such companies collect and process the secondary data and supply them to their subscribes.
Financial Data: The finical data of reputed concerns are available in several magazines. newspapers journals and in summary of statistics. The directorate of income tax publishes information pertaining to taxes and income ranges. Such information and data are useful to forecast the market potential of a particular product. Private institutions such as the economic times of India. Commerce private ltd. Etc are publishing assets and investment wise data of several large companies. The market researchers are industry benefits by such data not and information.