Characteristics of traditional product-oriented organisation, Marketing Management

Question 1:

Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius.

Question 2:

Critically determine the characteristics of traditional product-oriented organisations and the challenges they face in becoming market-oriented in a technology-driven world. Explain your answer using an organisation of your choice.

Posted Date: 11/27/2013 4:46:49 AM | Location : United States







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