Characteristics of the new or morden concept of marketing, Marketing Management

Characteristics of the New or Morden concept or product oriented concept of the marketing:

Main characteristics of this concept of marketing are as follows:

1.      According to this concept, consumer is the key of the market and his needs and wants are the goals of the business activities.

2.      Marketing is the entire process of understanding and satisfying the needs and wants of consumers.

3.      Under this concept, first of all the needs and wants of consumers are discovered; then these needs and wants are converted into goals and services; then demand is created for these goals and services; then these and goals and the services are physically distributed from the producer to the consumer and after sale services are provided so that the needs of consumers may be satisfied in most effective manner.

4.      This concept assumes that the object of earning the profit can be achieved only when the needs of the society are satisfied.

5.      According to this concept, Marketing is the creation and delivery of standard or living to the society.

Posted Date: 9/19/2012 3:04:36 AM | Location : United States







Related Discussions:- Characteristics of the new or morden concept of marketing, Assignment Help, Ask Question on Characteristics of the new or morden concept of marketing, Get Answer, Expert's Help, Characteristics of the new or morden concept of marketing Discussions

Write discussion on Characteristics of the new or morden concept of marketing
Your posts are moderated
Related Questions
place/distribution is a crucial aspect of the marketing mix.discuss this marketing mix variables and how attention to its (place)is necessary despite the fact that it increases the

What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle

Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th

Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open

Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)

Consumer mind a black box-discus..?


The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi