Characteristics of the consumer behaviour, Marketing Management

Characteristics of the consumer behaviour:

Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how much to buy. Consumer behaviour comprises both mental and physical activities of a consumer. It covers both visible and invisible activities of a buyer. Buyer behaviour is very complex. Buyer behaviour is very dynamic. An individual's behaviour is influenced by the internal and by the external factors. It is an integral part of the human behaviour. In the many cases, it is the sum total of the behaviour of a number of persons. It is influenced by a number of marketing stimuli offered by the marketer. It involves both social processes. Consumer act differently at different times and often respond differently to the same stimulus at the different times. They learn and thereby change their attributes and behaviour. Consumers are heterogeneous in nature and they are all different form each other in the certain respects. They often act emotionally rather than emotionally. 

Posted Date: 9/19/2012 4:00:56 AM | Location : United States







Related Discussions:- Characteristics of the consumer behaviour, Assignment Help, Ask Question on Characteristics of the consumer behaviour, Get Answer, Expert's Help, Characteristics of the consumer behaviour Discussions

Write discussion on Characteristics of the consumer behaviour
Your posts are moderated
Related Questions
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni

Determine the importance of Product - Marketing mix Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are product


What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks

What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen

impact of having inadequate system design in the lead time and engineering cost

Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale

what is mis

What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc

Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.