Characteristics of the consumer behaviour, Marketing Management

Characteristics of the consumer behaviour:

Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how much to buy. Consumer behaviour comprises both mental and physical activities of a consumer. It covers both visible and invisible activities of a buyer. Buyer behaviour is very complex. Buyer behaviour is very dynamic. An individual's behaviour is influenced by the internal and by the external factors. It is an integral part of the human behaviour. In the many cases, it is the sum total of the behaviour of a number of persons. It is influenced by a number of marketing stimuli offered by the marketer. It involves both social processes. Consumer act differently at different times and often respond differently to the same stimulus at the different times. They learn and thereby change their attributes and behaviour. Consumers are heterogeneous in nature and they are all different form each other in the certain respects. They often act emotionally rather than emotionally. 

Posted Date: 9/19/2012 4:00:56 AM | Location : United States







Related Discussions:- Characteristics of the consumer behaviour, Assignment Help, Ask Question on Characteristics of the consumer behaviour, Get Answer, Expert's Help, Characteristics of the consumer behaviour Discussions

Write discussion on Characteristics of the consumer behaviour
Your posts are moderated
Related Questions
How should Shoppers? Stop develop its demand forecasts?

Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu

What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c

What necessitated the replacement of traditional advertising with positioning

prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places

considering the concept of product life cycle where would you put video games in thier life cycle

Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable

Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores.  This company was formed to fill a vacant niche in the garlic industry.  Garl

Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran

Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo