Characteristics of the consumer behaviour, Marketing Management

Characteristics of the consumer behaviour:

Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how much to buy. Consumer behaviour comprises both mental and physical activities of a consumer. It covers both visible and invisible activities of a buyer. Buyer behaviour is very complex. Buyer behaviour is very dynamic. An individual's behaviour is influenced by the internal and by the external factors. It is an integral part of the human behaviour. In the many cases, it is the sum total of the behaviour of a number of persons. It is influenced by a number of marketing stimuli offered by the marketer. It involves both social processes. Consumer act differently at different times and often respond differently to the same stimulus at the different times. They learn and thereby change their attributes and behaviour. Consumers are heterogeneous in nature and they are all different form each other in the certain respects. They often act emotionally rather than emotionally. 

Posted Date: 9/19/2012 4:00:56 AM | Location : United States







Related Discussions:- Characteristics of the consumer behaviour, Assignment Help, Ask Question on Characteristics of the consumer behaviour, Get Answer, Expert's Help, Characteristics of the consumer behaviour Discussions

Write discussion on Characteristics of the consumer behaviour
Your posts are moderated
Related Questions
What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.

how cost structure influence in pricing a product?

1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us

Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.


What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:

concepts of core market?


create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain

taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.