Characteristics of the consumer behaviour, Marketing Management

Characteristics of the consumer behaviour:

Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how much to buy. Consumer behaviour comprises both mental and physical activities of a consumer. It covers both visible and invisible activities of a buyer. Buyer behaviour is very complex. Buyer behaviour is very dynamic. An individual's behaviour is influenced by the internal and by the external factors. It is an integral part of the human behaviour. In the many cases, it is the sum total of the behaviour of a number of persons. It is influenced by a number of marketing stimuli offered by the marketer. It involves both social processes. Consumer act differently at different times and often respond differently to the same stimulus at the different times. They learn and thereby change their attributes and behaviour. Consumers are heterogeneous in nature and they are all different form each other in the certain respects. They often act emotionally rather than emotionally. 

Posted Date: 9/19/2012 4:00:56 AM | Location : United States







Related Discussions:- Characteristics of the consumer behaviour, Assignment Help, Ask Question on Characteristics of the consumer behaviour, Get Answer, Expert's Help, Characteristics of the consumer behaviour Discussions

Write discussion on Characteristics of the consumer behaviour
Your posts are moderated
Related Questions
CASE STUDY-  Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat

explain right to safety

Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •

Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,

Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the

Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u

a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th

Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr

What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc

Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable