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What are the characteristics of competitive product in Growth Stage?
Competitive product, launched through more powerful type, can enter the market into Growth Stage. Several characteristics are as follows:
i. More competitors and few product distinctiveness
ii. More profitable returns
iii. Rising sales
iv. Company or product acquisition through larger competitors.
approches of test marketing in FMCG
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
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