Challenges for operations managers - operation strategy, Operation Management

Challenges for Operations Managers - Operation Strategy

Most products have several competitors today - from cars to university degrees. Current market forces appears to suggest that as society becomes more affluent the consumer has an increasing appetite for more than just simple products or services. The consumer now demands service. In other words, the consumer wishes to have the product or service tailored to their own specification. The Henry Ford offering: 'you can have any color you wish as long as it's black', is not acceptable to today's discerning consumer.

Operations systems are changing accordingly. Instead of mass production, we are required to meet the demands of mass customisation. This may be a simplified view as the various criteria may be seen to operate in parallel rather than in series. Nevertheless, most western economies are now post industrial with the majority of their working population engaged in service work. Challenges seem similar for operations managers in manufacturing as well as in the service sector. Competition is fiercer than ever before.

Manufactured product or service product characteristics will remain as potential differentiators. However, consumers demand service in addition, this is not the same as service products. Service may simply mean being treated in a courteous manner or meeting the behaviour standards expected. The challenges may also be greater in times of reorganisation rather than of growth. Not to take on the mantle of a fortune teller or Delphi, the table opposite shows some areas of future, yet currently unfolding, change that will become important to us all. These specific changes will occur progressively by encroachment within a more complex backdrop of other wider changes.

Posted Date: 3/18/2013 2:45:54 AM | Location : United States







Related Discussions:- Challenges for operations managers - operation strategy, Assignment Help, Ask Question on Challenges for operations managers - operation strategy, Get Answer, Expert's Help, Challenges for operations managers - operation strategy Discussions

Write discussion on Challenges for operations managers - operation strategy
Your posts are moderated
Related Questions
Identify at least one example of probability encountered in everyday life which has not previously been mentioned AND THEN Identify the type of probability your example best fits b

During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this

The lifetime of a battery is normally distributed with a mean life of 40 hours and a standard deviation of 1.2 hours. Find the probability to a z-value of 4.16 in 0.9998 a. A rando

One of the recognized problems that can plague groups and organizations is groupthink. Do some research on the groupthink phenomenon? What is it? When does it occur? What are some

Your company invests $50,000 today at an annual interest rate of 4.00%. The interest is compounded quarterly. Calculate the first quarter interest, the total annual interest and th

what used materials for made the Turbine blades which endures vibrations and saline conditions and why?

Task time estimates for a production line setup project at Robert Klassens Ontario factory are as follows: Activity Time (in hours) Immediate Predecessors A 6.0 B 7.2 C 5.0 A D 6.0

Why it is important for marketers to fully understand today's consumer behaviour? Explain the factors that influence consumer's buying behaviour.

Uick cheif cookers sell at an average [ace of 12500 per month. Each cooker costs the company $100. The annual carrying cost for each cooker is 10%. Each Each or

What was Harley Davidson's current market price per share in 2007?