Case study, Management Theories

Case Study:

The third general type of exploratory research is the case methods. This research method has long been considered soft or non-scientific but with the modern surge in qualitative research the case method has received more attention. Indeed the case methods might be considered one variation of the survey of individuals with ideas. It involves the comprehensive study of one or a few specific situations and lends itself particularly to the study of complex situations in which the interrelation so several individuals are important for example the effective management of distributor relations or what constitutes good marketing management more precisely a case study in marketing may be defined as:

The empirical study of a marketing situation within its actual context when the situation is somewhat obscure and multiple sources of evidence are used.

The case study methods is a very popular form of qualitative analysis and involves a careful and complete observation of asocial unit, be that unit a person a family an institution a cultural group or even the entire community. It is a method of study in depth rather than breadth. The case study places more emphasis on the full analysis of limited number of events or conditions and their interrelations. The case study deals with the processes that take place and their interrelationship. Thus case study is essentially an intensive investigation of the particular unit under consideration. The object of the case of the case study methods is to locate the factors that account for the behaviour patterns of the given unit as an integrated totality.

The term case study refers to a rather intensive examination of some single unit. The unit however is not always restricted to one person. The unit may be a single school, institution organization district group community an individual or even a single event. Sometimes the case study label is used even when two at three representative units or instances are selected and are subjected to an unusually detailed description.
 
According to H. Odum " The case study method is a technique by which individual factor whether it be an institution or just an episode in the life of an individual or a group is analyzed its relationship to any other in the group."

Pauline V. Young describes case study as" a comprehensive study of a social unit be that unit a person a group a social institution a district or a community."

Posted Date: 2/12/2013 5:13:38 AM | Location : United States







Related Discussions:- Case study, Assignment Help, Ask Question on Case study, Get Answer, Expert's Help, Case study Discussions

Write discussion on Case study
Your posts are moderated
Related Questions
When probabilities are assigned events, the decision maker may use a. The pessimistic criterion. b. The equally-likely criterion. c. The expected opportunity loss criteri

Causality and Correlation: Often there may be a connection among 2 events: That is, when event happens, event B tends to happen.  However, this does not mean that A causes B;


#questionYou are a newly appointed HR consultant who has been commissioned by the company to research and write a business report for the Executive Management Team. The topic is th

Throughout the Constitutional negotiations, the Premiers maintained that the Charter posed a threat to provincial autonomy. Explain their concerns. Do you agree with the Premiers’

How has quantitative analysis changed the current scenario in the management world today.

respiration in animals[in the form of assignment

How Banks have executed BASEL II norms  in India. Now BASEL III will be in place by   April, 2011. How far Indian banks ready to face the challenge of executing BASEL III norms. Di

i want to know about pisces class at phylum chordata

what are the functions of human resources in health care?