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what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
What are the roles of peoples who participating in the purchase decision procedure? The roles of peoples who participating in the purchase decision procedure is as follows:
What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
Q. Effect of Materialism in Ads? Advertising makes people purchase the things which they don't need. Advertising unnecessarily append status/prestige/ pride symbol with some pr
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