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What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
How should shoppers Stop develop its demand forecasts?
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
Definition: If C be the circle of curvature at any point P on a curve, then a chord of C through P in a given direction is called the chord of curvature in that direction. The Len
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
what is the product line of bata company
marketing impact of well designed service guarantee
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
Explain the various approaches that are followed by FNCG companies in test marketing
What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin
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