Business statistics, Business Management

Hindustan foods a leading manufacturer of food products, recorded sales of Rs 445.6 crores and a net income of Rs 54.57 crores in 2003. The company manufactured fruitcakes, cookies, biscuits, confectioneries and a variety of other food products including baby foods. The domestic confectionery market was loosely divided into seven categories-hard boiled candies, toffees, éclairs, chewing gum, bubble gum, mints, and lozenges. Hard boiled candies occupied the largest share of this market. Hindustan foods did not have a presence in this segment. It manufactured and marketed toffees as tasty bite toffees while in the chewing and bubble gum segment it had a significant presence with its Fresh mint brand.

Hindustan foods planned to enter the hard boiled fruit candy segment under its Tasty bite brand. The objective was to gain significant presence and market share in a segment that was rapidly growing. The company wanted to test three new flavors for the proposed candy, strawberry, apricot, and pine apple. Hindustan foods also wanted to measure the impact of three different retail prices-50 paise, 75 paise and 100 paise for three flavors. The company selected nine geographically separated stores, as the test stores for the new flavors and different price points. These stores were similar with respect to Hindustan foods confectionery sales and were located in neighborhoods that had similar demographic characteristics. Because each of the three flavors was to be tested at each price, a total of nine different flavors-price combinations had to be tested. Hindustan foods arranged for the delivery of the three new flavors across the stores. At the end of four weeks, the company collected the unsold candy cases. It determined the number of cases sold for each price. With the data so determined, Hindustan foods wanted to know if the differences in sales was due to the difference in flavors and what affect the different prices had no sales.

Posted Date: 3/12/2013 1:14:24 AM | Location : United States

Related Discussions:- Business statistics, Assignment Help, Ask Question on Business statistics, Get Answer, Expert's Help, Business statistics Discussions

Write discussion on Business statistics
Your posts are moderated
Related Questions
Primary activities of a Hotel in value chain analysis.How a big hotel performs them?

Accident Control or Prevention Accident  prevention  involves removal  or control  of hazards. It  both  science and  art. It represents  above  all other  things  control  of

factors affecting the calculation of MRp

QUESTION 1 (a) List down and explain 2 main and distinct strategies you would adopt to settle a given conflict in your organisation. (b) Name and explain clearly 2 positive

Smith has worked for the ABC Insurance Company ted#

My university lecturer asked me to prepare a reflection on how was the class and how will the business edge subject will reflect to my life? please answer as soon as possible. abou

how price and output determined under monopoly in short period

BPEL is a language for relatively easy description of how web services are composed into business processes. BPEL is the first of its kind. BPEL ? Permits abstract and execut

Ques.1 Comment on “Quantitative Techniques is a scientific and for enhancing creative and judicious capabilities of a decision maker”, also state the different elements of Decision

QUESTION The banking sector in Mauritius has changed drastically during these past 10 years. New banks have come into the market and the business environment has become very co