The major environmental pressures are summarized as the three Cs Customers competition and change.
1. Customers today known what they want what they are willing to pay and how to get products and services on their own terms.
2. Competition is continuously increasing with respect to price quality selection service and promptness of delivery. Removal of trade barriers increased international cooperation and the creation of technological innovations cause competition to intensify.
3. Change continues to occur. Markets products services technology the business environment and people keep changing frequently in an unpredictable and significant manner.