Brief analysis contrasting business and capitalisation, Accounting Basics

Over the past two decades, the People's Republic of China has invested billions of RMB in domestic and international air travel capability. Today, almost every major city in China has a new airport. The average aircraft age in the (largely state-owned) air carrier fleets is one of the lowest in the world. Currently, there are an estimated 1,400 commercial planes in China, of them approximately 800 Boeing, 470 Airbus, and 130 other (Embraer, Bombardier, CRJ, etc.). At China's current economic growth rate, land area and population size, most experts agree that China will spend another £200 billion to buy an additional 3,700 commercial aircraft in the next two decades.

Although China's COMAC currently builds a small commercial plane, the CRJ-21, it is not certified outside of China and has limited market. China is also developing a large aircraft, the COMAC 919, with an eye towards certification for international sales, competing with Boeing and Airbus. The competition for China's aircraft needs is fierce.

Boeing and Airbus not only lead the field in numbers, but they are also the key inventers and developers of business strategy and trade models for aircraft in China. Most of the others follow the leaders with a 'me too' strategy. In their home markets, Boeing and Airbus already have divergent product and capitalisation strategies. It would be difficult to imagine two more different competitors.

For this project, you are going to analyse the international trade strategies of these two companies as they compete for new aircraft business in China. You will have to pay some attention to the two different product and capitalisation strategies, but they are incidental. The international trading strategies are the focus for your project.

This week, you will begin by developing a brief synopsis outlining the business and capitalisation strategies of Boeing and Airbus. In addition, you will compare and contrast the product strategies of these companies and appraise how well their strategies might fit the Chinese socio-economic system.

In Week 6, you will compare and contrast the specific components of the strategies that Boeing and Airbus have employed as they compete for new aircraft business in China.

In Week 8, you will submit your Final Project paper. In addition to honing and revising the previously submitted portions of the project, you will synthesise how the strategies used by Boeing and Airbus appear to be changing over time, and you will predict how these organisations might approach trade with China in 2 years. In addition, you will evaluate the effectiveness of the trading strategies employed and suggest plausible cause and effect assumptions about how these strategies might have evolved. You will conclude your project by recommending possible ways that either or both companies could have improved the competitive capability of their international Chinese trading plans.

For this week, you are responsible for developing and submitting the following:

  1. A brief synopsis describing the business and capitalisation of the two companies, Boeing and Airbus.
  2. A brief analysis contrasting the two different product strategies of the two companies and an appraisal of how well each might fit the Chinese socio-economic system.

Your Instructor will provide you with feedback, which should be incorporated into your Final Project paper due in Week 8.

Posted Date: 3/16/2013 5:45:08 AM | Location : United States







Related Discussions:- Brief analysis contrasting business and capitalisation, Assignment Help, Ask Question on Brief analysis contrasting business and capitalisation, Get Answer, Expert's Help, Brief analysis contrasting business and capitalisation Discussions

Write discussion on Brief analysis contrasting business and capitalisation
Your posts are moderated
Related Questions
Q. Dividends paid to owners? Stockholders' equity is (a) improved by capital contributed by stockholders and by revenues earned through operations and (b) decreased by expenses

Declared semiannual dividends of $1.20 on 75,000 shares of preferred stock and $0.08 on the 600,000 shares of $20 par common stock to stockholders of record on March 31, payable

How to create account for barter transactions? As My Company is providing a service to another company and that company is reimbursing us with his service.

Q. Describe about post-closing trial balance? A post-closing trial balance is trial balances taken subsequent to the closing entries have been posted. The only accounts that mu

My sister considers Will Smith a _____ actor than Sean Penn. (Points : 2) more better best better

How accounting helps in Internationalisation of businesses Internationalisation of businesses has created a need for accounting rules to have an international reach. It can no

Comprehensive Problem in Trial Balance Cash $ 26,470 A/R   14,222 Office Supplies    4,298 Prepaid Insurance   23,137 Equipment 131,495 A/D - Equipment   $19,096 Accounts P

Q. Explain about Amortize? Amortize -- to charge a regular part of an expenditure over a fixed period of time. Forinstance if something cost $100 and is to be amortized over te

Q. What is trial balance? The firm credits two Accounts Payable and accounts Cash in this one entry. But the dollar totals of the debits and credits are equal. Cyclically accou

Importance of The bank statement Bank sends out bank statements each month. It's significant that this statement and checking account balance balances. There are certain items