Brand policies and strategies, Marketing Management

Brand policies and strategies:  

Other brand policies and strategies are:

1.       Multiple brand policy: under this policy, the manufacturer uses different brands for his different products items.

2.       Product line brand policy: under this policy, manufacturer uses one brand for each product item in the same product line. Thus, different names used for the different product lines. 

Posted Date: 9/19/2012 6:30:10 AM | Location : United States







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