Brand awareness and brand extension, Marketing Management

Brand Awareness

This is a common of customer knowledge that a particular brand exists.

Brand Extension

This is a marketing planning that takes the brand name of one product types and extends it to another for purposes of require credibility and recognition for the new product type. An example of this would be Puma, an athletic shoe manufacturer, entering the clothing business.

Posted Date: 10/15/2012 2:46:21 AM | Location : United States

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