Boston consulting group, Marketing Management

Boston Consulting Group

By using the matrix, four kinds of SBUs can be identified as:

a).   Stars   refer to   high- growth, high-share businesses or (they require a large no of investment to finance their quick growth potential).

b). Cash Cows refer to low-growth, high- share businesses or manufacture (they are established, successfully, and require less investment to hold share).

c). Question Marks refer to low-share business units in high-growth markets (they require a lot of cash to hold their share).

d). Dogs refer to low-growth, low-share businesses and products (they may produce enough cash to maintain them, however, do not have much future).

Posted Date: 11/8/2012 1:02:41 AM | Location : United States







Related Discussions:- Boston consulting group, Assignment Help, Ask Question on Boston consulting group, Get Answer, Expert's Help, Boston consulting group Discussions

Write discussion on Boston consulting group
Your posts are moderated
Related Questions
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force

have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to

Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109

Question: Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional. a. You work for a marketing consulting firm and have been asked to

give me example of modified rebuy

What is financing in functions facilitating exchange? Financing: Financing and marketing both functions of a business are interlinked along with each other. The department

Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu

A good or service an organization makes in quantity to sell on the open market is a product.

What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i

Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine