Boston consulting group, Marketing Management

Boston Consulting Group

By using the matrix, four kinds of SBUs can be identified as:

a).   Stars   refer to   high- growth, high-share businesses or (they require a large no of investment to finance their quick growth potential).

b). Cash Cows refer to low-growth, high- share businesses or manufacture (they are established, successfully, and require less investment to hold share).

c). Question Marks refer to low-share business units in high-growth markets (they require a lot of cash to hold their share).

d). Dogs refer to low-growth, low-share businesses and products (they may produce enough cash to maintain them, however, do not have much future).

Posted Date: 11/8/2012 1:02:41 AM | Location : United States







Related Discussions:- Boston consulting group, Assignment Help, Ask Question on Boston consulting group, Get Answer, Expert's Help, Boston consulting group Discussions

Write discussion on Boston consulting group
Your posts are moderated
Related Questions
What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc



Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t


Question: "Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good custome

why mayo clinic i so good at customer service

how to draw consumer profile of a typical buyer of ray ban?

Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu

What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste