Boston consulting group, Marketing Management

Boston Consulting Group

By using the matrix, four kinds of SBUs can be identified as:

a).   Stars   refer to   high- growth, high-share businesses or (they require a large no of investment to finance their quick growth potential).

b). Cash Cows refer to low-growth, high- share businesses or manufacture (they are established, successfully, and require less investment to hold share).

c). Question Marks refer to low-share business units in high-growth markets (they require a lot of cash to hold their share).

d). Dogs refer to low-growth, low-share businesses and products (they may produce enough cash to maintain them, however, do not have much future).

Posted Date: 11/8/2012 1:02:41 AM | Location : United States







Related Discussions:- Boston consulting group, Assignment Help, Ask Question on Boston consulting group, Get Answer, Expert's Help, Boston consulting group Discussions

Write discussion on Boston consulting group
Your posts are moderated
Related Questions
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann

Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi

Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t

Simple Marketing System   Producer/ seller   Communication   Consumer   Money   Product/ service   Feedback Participants in a simple marketing system:


Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th

Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on

Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag

what''s Challenges in Implementing E-CRM?