Boeing Company and Ingredient Branding Strategies, Mathematics

. The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing to adopt an ingredient branding strategy with their jets? How? What would be the pros and cons?
Posted Date: 4/1/2012 9:32:10 PM | Location : United States

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