Bandwagon effect - network externalities, Microeconomics

The Bandwagon Effect

- This is desire to be in style, to have a commodity because almost everyone else has it, or to indulge in it.

- This is major objective of marketing and advertising campaigns (such as toys, clothing).

Positive Network Externality: Bandwagon Effect

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Posted Date: 10/10/2012 8:09:34 AM | Location : United States

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