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Posted Date: 3/6/2012 5:59:10 PM | Location : United States
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Brand promotion, Can brand promotion technique benefit an organization by i...
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Brand equity, Brand E q ui t y: David Aakar described brand equity...
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
Vertical Marketing Systems, assignment
Discuss the role of human resource management, Question 1: (a) Effectiv...
Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th
Idea generation - new product development process, New Product development ...
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
Marketing audit and objectives, What is Marketing Audit, Marketing Audit is...
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
International marketing., Companies entering emerging markets for the first...
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
Identify the main issues need to the tqm training in 2jn, 2JN is a large ma...
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
Types of intermediaries, Types of intermediaries: 1. Sole selling agen...
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Publicity, Publicity: publicity is a non -personal not paid stimulation of...
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
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