Articulate a strategy for disseminating product information, Operation Management

Assignment Help:

The Swiss pharmaceutical global corporation Hoffman-La Roche has made a major breakthrough in the relief of a serious disabling disease that affects 3 percent of the world's population. Its new product, Tigason, is the first product that effectively controls severe cases of psoriasis and dyskeratoses, skin disorderst hat cause severe flaking of the skin. Sufferers from these diseases frequently retreat from society because of a fear of rejection, thus losing their families and jobs. Tigason does not cure the diseases, but it causes the symptoms to disappear.

There is one potential problem. Because of the risk of damage to unborn babies, women should not take the drug for one year before conception or during pregnancy. Hoffman-La Roche is well aware of the potential for harm to the company if the product is misused. It has seen the problems of another Swiss firm, Nestle. After much discussion, the company has decided the product is too important to keep off the market. It is, after all, the product that gives the greatest relief to sufferers. The marketing department is asked to formulate a strategy for disseminating product information and controlling Tigason's use.

As the marketing manager, what do you recommend?


Related Discussions:- Articulate a strategy for disseminating product information

List few of the strategic issues in supply chain management, The importance...

The importance of Supply Chain Management cannot be underestimated because it ensures that the right materials are at the right place at the right time at a minimal cost and maximu

Explain the market testing stage of the new-product process, The market tes...

The market testing stage of the new-product process often involves test markets or purchase laboratories in which the dependent variable is consumer attitudes. price. adve

Calculate seasonal index for all quarter, The number of visitors at a theme...

The number of visitors at a theme park by season and year has been recorded and is given in the following table: Quarter 2003 2004 2005 2006 Winter 45 46 35 16 Spr

Define challenges has the european union consortium faces, Describe what ch...

Describe what challenges has the European Union Consortium faced in the last 2-3 years

Explain under the ucc which delivery date is binding, 1. California Consume...

1. California Consumers Co. purchased from S.L.Coker an ice distributing business in the city of Santa Monica. In the purchase agreement, Coker agreed that he would not engage in t

What are disadvantages of using multiple sourcing strategies, What are the ...

What are the disadvantages of using multiple sourcing strategies? Disadvantages of using multiple sourcing: a. Not simple to facilitate quality assurance procedures while

Why customer driven analytics to make managerial decisions, 1) What assumpt...

1) What assumptions are necessary when using customer driven analytics to make managerial decisions? 2) How does the IT strategy of 7/11 influence other aspects of the business

Scheduling, external factors affecting schedulling

external factors affecting schedulling

Explain business systems analysis, Subject: Business Systems Analysis. Assi...

Subject: Business Systems Analysis. Assignment 4 Using the book 'Essentials of System Analysis and Design, 4th Edition Read the Hoosier Burger scenario on page 199 in Chapter 6 of

Characterize the long run equilibrium, 1) characterize the long run equilib...

1) characterize the long run equilibrium of a perfectly competitive industry in which average costs are U-shaped as output increases, under both restricted and free entry. b)Discus

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd