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Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
Draw the typical profile(s) of Shoppers’ Stop customer segmen
building brand equity
explain the role of the process of marketing in business
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
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