Ansoff growth matrix, Strategic Management

Ansoff Growth Matrix

The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy .

Market penetration

In market penetration strategy, focus is on selling existing products into existing markets. Bread Talk has the potential to improve its existing market share with existing products through advertising, integrated loyalty schemes, sales promotion and effective pricing strategy .

Market development

Under market development, the focus is on using existing product for the international market . For capturing the new market, company can export the products into new countries.

New product is developed into existing market in product development strategy. By introducing new product range and modifying the existing product according to the customer's requirement in the existing market, company can increase its profitability and customer base.

Diversification

New product is developed into new market under diversification . Bread Talk can introduce new product range in the new market to capitalize opportunities of global marketplace.

Posted Date: 3/16/2013 1:37:26 AM | Location : United States







Related Discussions:- Ansoff growth matrix, Assignment Help, Ask Question on Ansoff growth matrix, Get Answer, Expert's Help, Ansoff growth matrix Discussions

Write discussion on Ansoff growth matrix
Your posts are moderated
Related Questions
Offering products or services which offer dissimilar advantages from competitors' and which are valued by purchasers.

Review trends in the general environment that affect the movie exhibition business, and establish whether their effects are helpful or harmful to theater owners.

Marketing Strategy for Services This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following : o   Describe the target

One rich seam of experimental data comes from meteorological measurements.  Thousands of measurements are recorded each day by the Australian Bureau of Meteorology (BoM). This assi

Instant competition blinds a company to latent competitors who can demolish the old ways of doing business.

Recommendation for future strategies, Strategic Management. Conclusion

Strategy formulation presupposes a set of goals and objectives. Why aren’t goals and objectives obvious? What characteristics of people and organizations can make setting goals and

Question : (a). How would you categorise eBusiness/ eCommerce? (b). Explain how the use of Cookies in eBusiness/ eCommerce may impede on the privacy of an individual

Question 1: (i) In food production, the success of the operation depends on the Executive Chef and his various heads of sections in the main kitchen. What are these sections

Relationship Between A Company's Strategy & Its Business Model 1.   Closely associated to the idea of strategy is the model of a company's business model . CORE CONCEPT: