Ansoff growth matrix, Strategic Management

Ansoff Growth Matrix

The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy .

Market penetration

In market penetration strategy, focus is on selling existing products into existing markets. Bread Talk has the potential to improve its existing market share with existing products through advertising, integrated loyalty schemes, sales promotion and effective pricing strategy .

Market development

Under market development, the focus is on using existing product for the international market . For capturing the new market, company can export the products into new countries.

New product is developed into existing market in product development strategy. By introducing new product range and modifying the existing product according to the customer's requirement in the existing market, company can increase its profitability and customer base.

Diversification

New product is developed into new market under diversification . Bread Talk can introduce new product range in the new market to capitalize opportunities of global marketplace.

Posted Date: 3/16/2013 1:37:26 AM | Location : United States







Related Discussions:- Ansoff growth matrix, Assignment Help, Ask Question on Ansoff growth matrix, Get Answer, Expert's Help, Ansoff growth matrix Discussions

Write discussion on Ansoff growth matrix
Your posts are moderated
Related Questions

How would you respond to Coca-Cola’s change in sales policy? How would you ensure Pepsi’s board that this response will allow you to remain competitive and profitable?

There are three principles of total quality: customer focus, continuous improvement, and teamwork. Using the South University online library, find three articles that describe curr


a)  Make measures for evaluating a strategic plan. b)  Make a schedule for executing a strategy plan in an organization. c)   Make appropriate dissemination process to gain comm

1. What stakeholders would you have in the designing of the teacher evaluation policies? 2. What would be inclusive in a teacher evaluation process? (be very specific) 3. When


1 - Describe the Benefits of Having an E-Strategy in Organisations. 2 - Estimate the Contribution of an E-Strategy to the Achievement of an Organisation's Objectives. 3 - Tal

Q. Process to implement balanced scorecard? 1. A clear vision of introduction of a BSC communicated and demonstration which senior management are committed to the idea. 2. E

Explain the importance of costs in the pricing strategy of your chosen organisation. Importance of Cost Cost is more important than ever before, especially in the current e