Analyze the marketing environment, Marketing Management

Why analyze the marketing environment?

1.      Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge of the marketing environment. Saw that environment plays a crucial role in the marketing and that securing the right fit between the environment and the firm, using the marketing mix as the tools, is the crux of the marketing. The firm has to know where the environment is heading, what trends are emerging therein and what should be its response to the environment changes. Only by the analyzing the environment can be firm grapple with these issues.

2.      Strategic response to environment to possible only with proper environment analysis: facilitating the corporations' strategic response to the changes taking place in environmental factors is the ultimate purpose of the environment analysis. the firm has to come up with alternative programmers and strategies response by high lighting opportunities, the pursuit of which will help the firm help attain its objective. It helps assesses the attractiveness and probability position of these opportunities, and helps prepare a shortlist of those which are relevant to the firm and which can be pursued by it.

3.      Spotting the opportunities and threats: spotting the opportunities and threats is the central purpose here. It is in the environment that the firm finds its opportunities; it is in the environment that is finds the threats it has to be encounter; and it is by tapping the opportunities present and countering the threats embedded therein that the firm achievers its growth objectives. The starting point is thus to spot the opportunities and threats.

4.      Task involved in marketing environment analysis: marketing environment analysis, is the process of the gathering, filtering, and analyzing information relating to the marketing environment involved in the process are the tasks of the marketing the changes taking place in the environment and forecasting the future position in respect of each of the factors. The analyses spot the opportunities and threats in the environment and pinpoint the ones that are specifically relevant to the firm and which can be pursued by it. 

Posted Date: 9/19/2012 3:47:19 AM | Location : United States







Related Discussions:- Analyze the marketing environment, Assignment Help, Ask Question on Analyze the marketing environment, Get Answer, Expert's Help, Analyze the marketing environment Discussions

Write discussion on Analyze the marketing environment
Your posts are moderated
Related Questions
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag

Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s

CASE STUDY-  Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat


marketing impact of well designed service guarantee

Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ

State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati

Steps in MIS design: 1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th

What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks

What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas