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Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering.
The effects of global warming are with us now. Environmental friendly or eco-friendly product refer to goods or services that claimed to inflict minimal or no harm on the environment.
Companies sometimes use these terms to promote goods and services by making environmental marketing claims and with eco-labels.
Hence, the assignment requires the student to offer an eco-friendly product to the market.
Student must choose any one (1) of the international companies (attached in PDF form) which make up of three hi-tech companies and one clothing company. The companies are:
The assignment would enable students to:
1. Analyse accurately and analytically the situations of the environments in order to provide inputs for making better decisions in marketing.
2. Make accurate marketing decisions and prepare effective marketing plan for a particular product or service that is ideal for a selected organisation.
3. Identify the marketing mix elements to be integrated resulting in a completed marketing plan project.
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
marketing is a science for the management of a value delivery system
What is Growth Stage in marketing strategies? Growth Stage: a. Improve product quality, add new product features and enhance styling. b. Adding new model and flanker
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
how should shopper stop develop its demand forecast
How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
positioning error examples
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
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