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Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering.
The effects of global warming are with us now. Environmental friendly or eco-friendly product refer to goods or services that claimed to inflict minimal or no harm on the environment.
Companies sometimes use these terms to promote goods and services by making environmental marketing claims and with eco-labels.
Hence, the assignment requires the student to offer an eco-friendly product to the market.
Student must choose any one (1) of the international companies (attached in PDF form) which make up of three hi-tech companies and one clothing company. The companies are:
The assignment would enable students to:
1. Analyse accurately and analytically the situations of the environments in order to provide inputs for making better decisions in marketing.
2. Make accurate marketing decisions and prepare effective marketing plan for a particular product or service that is ideal for a selected organisation.
3. Identify the marketing mix elements to be integrated resulting in a completed marketing plan project.
Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of
difference between the personal selling and salesmanship?
Problem 1: Describe the phases in the evolution of retail market - Detail explanation on ‘Evolution of Retail in India'. Problem 2: What are the tasks handled by a p
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
What do you mean by Business to Business in e-commerce? B2B stands for Business to Business , it is the type of e-commerce. This is a mode of conducting business among two
Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim
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