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Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
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Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Q. Order Issued by MRTP Commission Regarding Unfair Trade? Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive
Question 1: "Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its applic
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