Affordability based pricing, Marketing Management

Affordability Based Pricing :

The affordability based pricing is relevant in regard  of  necessary  commodities,  which  meet  the  basic  requirement  of  all sections of people. Idea here is to set prices in such a way that all sections of the population are in a position to buy and consume the products to the required extent.

Posted Date: 10/15/2012 4:59:33 AM | Location : United States







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