Affordability based pricing, Marketing Management

Affordability Based Pricing :

The affordability based pricing is relevant in regard  of  necessary  commodities,  which  meet  the  basic  requirement  of  all sections of people. Idea here is to set prices in such a way that all sections of the population are in a position to buy and consume the products to the required extent.

Posted Date: 10/15/2012 4:59:33 AM | Location : United States







Related Discussions:- Affordability based pricing, Assignment Help, Ask Question on Affordability based pricing, Get Answer, Expert's Help, Affordability based pricing Discussions

Write discussion on Affordability based pricing
Your posts are moderated
Related Questions
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas

Customer's mental process of judging value: 1.      The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority

Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin

Managerial Decision I: Developing advertising strategies by understanding key demographic variables To understand the demographics of your target audience, you obtain data on Fa

Can you help me with my math?

What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within

What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo

Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab

Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples

Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,