Advertising management, Marketing Management

Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities:

1.       Setting the advertising objectives

2.       Deciding on the advertising budgets

3.       Choosing the advertising messages

4.       Deciding on the media

5.       Evaluating advertising effectiveness

Posted Date: 9/19/2012 9:15:11 AM | Location : United States







Related Discussions:- Advertising management, Assignment Help, Ask Question on Advertising management, Get Answer, Expert's Help, Advertising management Discussions

Write discussion on Advertising management
Your posts are moderated
Related Questions
Figi Fabricating Company is reviewing the economic feasibility of manufacturing a part that it currently purchases from a supplier.  Forecasted annual demand for the part is 3200 u

which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta

What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.

QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

Art of Selling In the Art of Selling, we will describe how to make your job of selling very interesting, develop your skills and enhance your sales. Satisfaction comes while do

Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are

Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.

What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm

does marketing help or use consumers