Advertising management, Marketing Management

Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities:

1.       Setting the advertising objectives

2.       Deciding on the advertising budgets

3.       Choosing the advertising messages

4.       Deciding on the media

5.       Evaluating advertising effectiveness

Posted Date: 9/19/2012 9:15:11 AM | Location : United States

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