Advertising management, Marketing Management

Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities:

1.       Setting the advertising objectives

2.       Deciding on the advertising budgets

3.       Choosing the advertising messages

4.       Deciding on the media

5.       Evaluating advertising effectiveness

Posted Date: 9/19/2012 9:15:11 AM | Location : United States







Related Discussions:- Advertising management, Assignment Help, Ask Question on Advertising management, Get Answer, Expert's Help, Advertising management Discussions

Write discussion on Advertising management
Your posts are moderated
Related Questions
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of


QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been

Question 1: a) Distinguish clearly between the aims and the specific objectives of a food and beverage operation. Critically assess some of the specific "qualitative" and "qua

Discuss about the term http. Http: Http is stands for Hyper Text Transfer Protocol, The WWW protocol which performs the request and retrieves functions of a server. Gene

1. Isaac goes to an amusement park where tickets for the rides cost $25 per sheet and tickets for the shows cost $10 each. a. Write an expression that describes the amount of money

how to build up a motivation to make our work success?


Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel

The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de