Advertising management, Marketing Management

Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities:

1.       Setting the advertising objectives

2.       Deciding on the advertising budgets

3.       Choosing the advertising messages

4.       Deciding on the media

5.       Evaluating advertising effectiveness

Posted Date: 9/19/2012 9:15:11 AM | Location : United States







Related Discussions:- Advertising management, Assignment Help, Ask Question on Advertising management, Get Answer, Expert's Help, Advertising management Discussions

Write discussion on Advertising management
Your posts are moderated
Related Questions
properties of triangles. in the following problem, In a triangle ABC,if r1 is the exradius of the excircle opposite to A,r2 is the exradius of the excircle opposite to B and r3i

Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified

Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising

What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of

What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide

Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm

What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play

Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f

Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result

Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii