Advertising, Marketing Management

Meaning or definition: the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attention of the readers or the listeners or the viewers or the on lookers towards a product or a service or an idea. Therefore, it can be said that any thing that turns the attention to an article or a service or an idea might be well called as advertising.

According to the marketing association it is any paid from of  non personal presentation idas goods of services by an identified sponsor

Accordinig to the new encyclopaedia bitanica advertising is from of communication intend promote thesale of the product or service to influence public opinion to gain political support or advance a  particularcause

According to weeler advertiing is  , any from of paid non personad l presentation of ideas goodsor services for the purpose of inducingpeople to byto comm

According to willim j Stanton advertising consists of the activities involved in presenting to group a non -personal oral or visual openly sponsored message regarding a product service idea this message is called on advertisement is disseminated through one or more media and paid for by an identifiled sponsor.

Posted Date: 9/19/2012 9:12:28 AM | Location : United States







Related Discussions:- Advertising, Assignment Help, Ask Question on Advertising, Get Answer, Expert's Help, Advertising Discussions

Write discussion on Advertising
Your posts are moderated
Related Questions
USES OF 7PS IN INDUSTRIES

What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope

consumer mind is a black box discuss

Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their

Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum

Math problem help

Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e

Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut

Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo

identifing brand personality in consumers mind