Advertising, Marketing Management

Meaning or definition: the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attention of the readers or the listeners or the viewers or the on lookers towards a product or a service or an idea. Therefore, it can be said that any thing that turns the attention to an article or a service or an idea might be well called as advertising.

According to the marketing association it is any paid from of  non personal presentation idas goods of services by an identified sponsor

Accordinig to the new encyclopaedia bitanica advertising is from of communication intend promote thesale of the product or service to influence public opinion to gain political support or advance a  particularcause

According to weeler advertiing is  , any from of paid non personad l presentation of ideas goodsor services for the purpose of inducingpeople to byto comm

According to willim j Stanton advertising consists of the activities involved in presenting to group a non -personal oral or visual openly sponsored message regarding a product service idea this message is called on advertisement is disseminated through one or more media and paid for by an identifiled sponsor.

Posted Date: 9/19/2012 9:12:28 AM | Location : United States







Related Discussions:- Advertising, Assignment Help, Ask Question on Advertising, Get Answer, Expert's Help, Advertising Discussions

Write discussion on Advertising
Your posts are moderated
Related Questions
how to build up a motivation to make our work success?

Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1.      Helpful in produc

Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis

Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market. Demonstrate an

buying motives of industrial customer

Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate

Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in

. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?

what is the plc of dettol dishwash?

Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co