Advantages of product branding to producers, Marketing Management

Advantages to producers

1.       Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise to advertise its product because the enterprise can use the name of the brand in its advertisement messages.

2.       Easy to identify the products: use of the brand is very helpful in the identification of the products. The producers can advertise their products with their brand consumers can identify such products easily.

3.       Creation of the separation market: producers can create a separate market for their products if they use a particular brand because the uses of a particular brand differentiate these products from others.

4.       To get more prices: when consumers like a brand and they start to use the product of that brand, they do not mind a little increase in the prices of such products.

5.       Easy to expand the product mix: if the brand of a producer is very popular in the market and the demand of such products is quite encouraging, the product may decide to expand his product mix. He can add new product lines to his product mix or he can add new product items to his existing product lines. It does not create any difficulty for the producer to create demand for these new products because his brand has already got popularity among the consumers.

6.       Personal contacts with the consumers: when the brand of a producer becomes popular among consumers, it becomes very easy for the producer to eliminate the middleman or to reduce the number of the middleman because he is in a position to sell his products directly to the consumer. It reduces the cost of the distribution considerably. 

Posted Date: 9/19/2012 6:22:07 AM | Location : United States







Related Discussions:- Advantages of product branding to producers, Assignment Help, Ask Question on Advantages of product branding to producers, Get Answer, Expert's Help, Advantages of product branding to producers Discussions

Write discussion on Advantages of product branding to producers
Your posts are moderated
Related Questions
i have to write on people for my real estate company.

Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic

prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places

Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete

briefly expain trend describe the impact of the trend on the idustry

Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some

Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe

Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr

What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter