Advantages of product branding to middleman, Marketing Management

Advantages of the middleman:

1.       Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, wants, preferences and requirements of the consumers because the consumers ask a particular brand. Even if the consumers do not ask for the products of a particular brand, the seller can see all the products of a famous brand easily.

2.       Less risk: as the demand for the products of a famous brand already exists in the market, the middlemen have no risk in keeping the products of those brands. In addition to it, the prices of products of the famous brand do not fluctuate very frequently. It also reduces the risk of middleman.

3.       No need of advertisement and sales promotion: as the demand for the products is already exists in the market and the customers know these products by name, there is no need for the middle man to advertise such products because the producers of these products themselves spend heavy amount on the advertisement and sales promotion.

4.       Increase in sales: middle man can easily increase their sales, if the deal in the products of famous brand because the brand for such products already exists.

5.       Increase in profits: as the sales of the products of famous brands are high, profits of the middle man also increase substantially.

6.       Increase in goodwill: if a middle man deals in the products of a famous brand it increases his goodwill.

Posted Date: 9/19/2012 6:22:43 AM | Location : United States







Related Discussions:- Advantages of product branding to middleman, Assignment Help, Ask Question on Advantages of product branding to middleman, Get Answer, Expert's Help, Advantages of product branding to middleman Discussions

Write discussion on Advantages of product branding to middleman
Your posts are moderated
Related Questions
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i

Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin

Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing

what is creative selling and what are its advantages?

Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic

What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ

Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm

Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t

hi i have a case study in a marketing management course with 4 question. each answer should be in 250 words.. how can i send the file and the related materials ..thanks

Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf