Advantages and disadvantages1. Advantages There are some benefits that Aldi can get from short term objectives such as allow development or small format supermarkets in edge-of centre or out of centre locations. In addition, Aldi (2010) found that ‘ in relation to short term objective set out above, we note that there has been a move towards a ‘sequential test' approach in Victoria and New South Wales to help facilitate development where it can be demonstrated that there is no available land in designated activity centers'.
The threat for Aldi is that there are new entrants entering in Australia market such as Wal-mart and Tesco from UK. Thus, during shifting surroundings Aldi needs to ‘develop other more building blocks, especially customer responsiveness and their supplier relationships'. This would give more of a differentiation strategy to Aldi's advance.