Advantage of survey research, Management Theories

Advantage of Survey Research:

a. A major  strength of survey research is  it wide scope. Detailed  information can be  obtained  from a sample of a large population.

b. It is economical  as more information can be  collected per unit  of cost.

c. A sample  survey  needs  less  time than a  census inquiry.

Posted Date: 2/12/2013 3:14:01 AM | Location : United States







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Limitation of Survey Research : a. Generally survey research does not penetrate below the surface as more emphasis is given to the extent of information sought rather than to