A-b split, Marketing Management

A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis, with one group selected as a control group and the other one as a test group. The aim of the A-B split is to find out which single variable is the most effective in enhancing response rates to a marketing campaign or accomplishing some other desired outcome.

A-B split has been utilized for mailing campaigns in the history but has also successfully adapted for apply in interactive media, for checking the effectiveness of e-mail blasts and poster advertisements.

For instance, an email campaign by a bulletin publisher may involve a specific "call to action" - like subscribe within 48 hours to get 20% discount - embedded in the message to half the target audience, and no call for action (i.e. no solicitation to subscribe or declare a discount) in the message to another half. This will allow the publisher to know if the "call to action" actually works, and whether the response rate is good enough to rationalize the 20% discount.

 

 

Posted Date: 7/27/2012 1:23:34 AM | Location : United States







Related Discussions:- A-b split, Assignment Help, Ask Question on A-b split, Get Answer, Expert's Help, A-b split Discussions

Write discussion on A-b split
Your posts are moderated
Related Questions

Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the

What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks


have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to

What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be

I have done a part 1 of my business plan but clueless of how to do the business plan 2 part that i need done. If i send my part 1 of the business plan is it anyway that you can do

Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such