A-b split, Marketing Management

A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis, with one group selected as a control group and the other one as a test group. The aim of the A-B split is to find out which single variable is the most effective in enhancing response rates to a marketing campaign or accomplishing some other desired outcome.

A-B split has been utilized for mailing campaigns in the history but has also successfully adapted for apply in interactive media, for checking the effectiveness of e-mail blasts and poster advertisements.

For instance, an email campaign by a bulletin publisher may involve a specific "call to action" - like subscribe within 48 hours to get 20% discount - embedded in the message to half the target audience, and no call for action (i.e. no solicitation to subscribe or declare a discount) in the message to another half. This will allow the publisher to know if the "call to action" actually works, and whether the response rate is good enough to rationalize the 20% discount.

 

 

Posted Date: 7/27/2012 1:23:34 AM | Location : United States







Related Discussions:- A-b split, Assignment Help, Ask Question on A-b split, Get Answer, Expert's Help, A-b split Discussions

Write discussion on A-b split
Your posts are moderated
Related Questions
what is creative selling and what are its advantages?

Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi

What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of


WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE

Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib

What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount

Explain about the Exporting in foreign markets for marketing. Exporting: Exporting is the main traditional and well established type of operating within foreign markets.

what are the identifying the major channel alternatives ?

1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment