A-b split, Marketing Management

Assignment Help:

A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis, with one group selected as a control group and the other one as a test group. The aim of the A-B split is to find out which single variable is the most effective in enhancing response rates to a marketing campaign or accomplishing some other desired outcome.

A-B split has been utilized for mailing campaigns in the history but has also successfully adapted for apply in interactive media, for checking the effectiveness of e-mail blasts and poster advertisements.

For instance, an email campaign by a bulletin publisher may involve a specific "call to action" - like subscribe within 48 hours to get 20% discount - embedded in the message to half the target audience, and no call for action (i.e. no solicitation to subscribe or declare a discount) in the message to another half. This will allow the publisher to know if the "call to action" actually works, and whether the response rate is good enough to rationalize the 20% discount.

 

 


Related Discussions:- A-b split

Test marketing & FMCG, explain the various approaches that are followed by ...

explain the various approaches that are followed by FMCG companies in test marketing.

Discuss different types of pricing strategies, Discuss the different pricin...

Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w

Scanning the demographic environment, Segmentation is an integral part of m...

Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de

International Marketing, Define International Marketing and furnish its fe...

Define International Marketing and furnish its features

Influence of environment in marketing, Influence of environment: 1.   ...

Influence of environment: 1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the

Forward integration, A planning in which a business expands its activities ...

A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.

7P, what is 7P in marketing management

what is 7P in marketing management

What is penetration pricing, Penetration Pricing This term is refers to...

Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop

Monorail , product report and market segmentation of monorail companies

product report and market segmentation of monorail companies

Product assignment, You are actually a product. Like all products, "you" mu...

You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd