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7 p''s of marketing, Marketing Management
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Posted Date: 7/28/2012 10:59:44 AM | Location : United States
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Cross-functional responsibility, You are required to critically examine the...
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
Categorization of the advertising, Categorization of the advertising:- ...
Categorization of the advertising:- The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the cus
Uses of sales promotions, Uses of sales promotions: 1. For facili...
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
What are various perspectives to explain e-commerce, What are various persp...
What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus
What is test marketing strategy development, What is Concept Testing Strate...
What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result
Marketing channels, if a consumer buys an item through a catalog over the p...
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
What is salesmanship in marketing, What is salesmanship in functions facili...
What is salesmanship in functions facilitating exchange? Salesmanship: Personal selling is a significant method of selling goods. This is widely used into retail marketing
Product life cycle, What factors affect or govern the length of a product l...
What factors affect or govern the length of a product life cycle
Communication differences, Communication Differences Having identified...
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
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