new product development, Marketing Management

Disruptive innovations
1. appearance of something that did not exists before ex...(ipod, internet, telephone)
2. appearance of something that competes aggressively with existing market    ex... (a new item at a tenth of a price of any existing item) 

we need to come up with a new product which enriches our lives. we need to address following,

  • what will it do (functionality) ------ requirement of the product,
  • what functionalities it cover,
  • how we currently do those functionalities
    can we do it (feasibility) ----- skills need to develop it,
  • organization,
  • cost required,
  • sufficiency
    do we want it? (Acceptability)--------- human issues,
  • performance of new product, compare with currently how manage to do the functionalities,
  • adoptability,
  • the market analysis, revenue/ what we get back from the introducing new product
    do we want to risk it (consequences) -------- what could go wrong,
  • risk management
Posted Date: 2/23/2013 1:30:47 AM | Location : United States

Related Discussions:- new product development, Assignment Help, Ask Question on new product development, Get Answer, Expert's Help, new product development Discussions

Write discussion on new product development
Your posts are moderated
Related Questions
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o

give me am example of straight rebuy, modified rebuy and new task

The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites

Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i

Henry Assael Model of buying decision behavior along with thediagram

Evaluating the degree of urinary obstruction: D.P. is a 63-year-old man who has been experiencing progressive difficulty with initiating the urinary stream and frequently need

Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi

Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do

How should shoppers Stop develop its demand forecasts?