data analysis and research methodology , Operation Research

Case  Study - Data Analysis

Sandarsen  inc was testing new  packaging  and a few  recipe  for a family  desert cookie  that had  been  on the  market for several years. It was  common practice for the company  to routinely test new  recipes  and new  packaging for  the products  in its  line with  the hope of being  able to  improve  consumer  acceptance and increase  sales.

The current  test involved  a new recipe  that  company  bakers believed would  improve the taste and texture of the cookie. Also being  tested were two new packages that were noticeable different from  one another  and from  the packaging  presently  used for  the cookie.

The test was carried out in Philadelphia  a city  in which  the company marketed its products. In  the  test the  company  used a  controlled  mail  panel  representative  of the  area  population. A very  large  sample  was randomly  selected  from the  controlled  mail  panel  and was  then screened to identify  households  that included two or more children in the 5-17 age range and that  reported  being  moderate or heavy consumers of cookies and deserts. The screening  identified more than 600 such  households  where  the households where the  household head also agreed to participate in the sandarsen study.

Subsample1:Present cookie recipe resent package

Subsample2:Present cookie recipe resent package A:

Subsample3:Present cookie recipe resent package B:

Subsample4:Present cookie recipe resent package

Subsample5:Present cookie recipe resent package A:

Subsample6: Present cookie recipe resent package B:

All household were told  they  would be participating in a taste test of a new  recipes of one  of the cookies the company had been marketing  for served years. The household  were asked to have all  members of  the family try the cookies  and eat them in the same manner as they would   any other cookie in the hose. Follow up interviews were consducted with  the 600 households  approximately three to four weeks  after the  cookies  had  been received. Along  with other  questions the  households were asked to  indicate their  intentions to buy  cookie they  had been taste  testing  if it were  available in their local  stores. The findings from this  intentions to buy  inquiry are shown in  table (a) for the present  recipes cookies and in table (b) for the  proposed  new cookie recipe.

Questions

a.What  methods (s) should  be used to analyze  the data in tables  (a) and (b) ?

b.Explain  why  it is they are the best  method to use on these  data.

c.Perform  the analysis  and describe  the conclusions you  reached.

d.Explain  how the  analysis  would  be useful  to the  company.

 

 

Posted Date: 3/8/2013 12:07:17 AM | Location : United States







Related Discussions:- data analysis and research methodology , Assignment Help, Ask Question on data analysis and research methodology , Get Answer, Expert's Help, data analysis and research methodology Discussions

Write discussion on data analysis and research methodology
Your posts are moderated
Related Questions
Question A - Linear Programming is most widely used technique for large number of applications in business industry as well as in various other fields. Describe in brief the steps

A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper i

Regression Line The line  of regression  is the  line  which give the best  estimate  to the  values  of one  variable  for any  specific  values  of other  variable. For t

a manufacture wants to ship 8 loads of his product as shown below. The matrix gives the mileage from origin to the destination D. Origin Destination Available A B C X 50 30 220

Solve the following Linear Programming Problem using Simple method. Maximize Z= 3x1 + 2X2 Subject to the constraints: X1+ X2 = 4 X1 - X2 = 2 X1, X2 = 0

#question. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grad

Question 1 Explain Pre-Store opening activities and State at least 10 pre-store opening activities that should be ideally carried out in a retail store? Question 2 What ar

Maximize p = (3)x + 2y subject to 2x + y 3x + 4y >= 12

describe the similarities and differences of transportation and linear programing methods

Discuss the methodology of operation research