data analysis and research methodology , Operation Research

Case  Study - Data Analysis

Sandarsen  inc was testing new  packaging  and a few  recipe  for a family  desert cookie  that had  been  on the  market for several years. It was  common practice for the company  to routinely test new  recipes  and new  packaging for  the products  in its  line with  the hope of being  able to  improve  consumer  acceptance and increase  sales.

The current  test involved  a new recipe  that  company  bakers believed would  improve the taste and texture of the cookie. Also being  tested were two new packages that were noticeable different from  one another  and from  the packaging  presently  used for  the cookie.

The test was carried out in Philadelphia  a city  in which  the company marketed its products. In  the  test the  company  used a  controlled  mail  panel  representative  of the  area  population. A very  large  sample  was randomly  selected  from the  controlled  mail  panel  and was  then screened to identify  households  that included two or more children in the 5-17 age range and that  reported  being  moderate or heavy consumers of cookies and deserts. The screening  identified more than 600 such  households  where  the households where the  household head also agreed to participate in the sandarsen study.

Subsample1:Present cookie recipe resent package

Subsample2:Present cookie recipe resent package A:

Subsample3:Present cookie recipe resent package B:

Subsample4:Present cookie recipe resent package

Subsample5:Present cookie recipe resent package A:

Subsample6: Present cookie recipe resent package B:

All household were told  they  would be participating in a taste test of a new  recipes of one  of the cookies the company had been marketing  for served years. The household  were asked to have all  members of  the family try the cookies  and eat them in the same manner as they would   any other cookie in the hose. Follow up interviews were consducted with  the 600 households  approximately three to four weeks  after the  cookies  had  been received. Along  with other  questions the  households were asked to  indicate their  intentions to buy  cookie they  had been taste  testing  if it were  available in their local  stores. The findings from this  intentions to buy  inquiry are shown in  table (a) for the present  recipes cookies and in table (b) for the  proposed  new cookie recipe.

Questions

a.What  methods (s) should  be used to analyze  the data in tables  (a) and (b) ?

b.Explain  why  it is they are the best  method to use on these  data.

c.Perform  the analysis  and describe  the conclusions you  reached.

d.Explain  how the  analysis  would  be useful  to the  company.

 

 

Posted Date: 3/8/2013 12:07:17 AM | Location : United States







Related Discussions:- data analysis and research methodology , Assignment Help, Ask Question on data analysis and research methodology , Get Answer, Expert's Help, data analysis and research methodology Discussions

Write discussion on data analysis and research methodology
Your posts are moderated
Related Questions
A DRUG MANUFACTURER produces 2 products X1 and X2.X1 needs 2 hours on machine A AND 2 HOURS ON MACHINE B.X2 needs 3 hours on machine A and 1 hour on machine B.If machine A can run

Normal 0 false false false EN-IN X-NONE X-NONE

Scope of operation research?

Maximize Z= 3x1 + 2X2 Subject to the constraints: X1+ X2 = 4 X1 - X2 = 2 X1, X2 = 0 on..

Reports: Report literature is an important primary source of information, particularly  for a research library. This new  medium for communication of information came into bei

how to solve simplex method in LPP?

In this project the main focus is conducted interview to educational experts. This interview is base on Delphi technique. This technique is used to attain experts' consensus on ele

b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y pape

Data Management As your  research project progresses you will  quickly  gather more  and more  data. These need  to be managed in such  a way that they  can be  accesses and

North West Corner Rule for Initial Solution: Now by applying North West corner rule we can initial solution. According to this rule without regard to cost consideration the