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Buyer Decision Process
The decision process of buyer depends at the time of purchase, it occurs during the time of product or service like if you are going to buy a product called shirt for yourself, your friends and your family means to say father and brother. So you will go for the shop where you will get lot of good collections, the design, the features, where the sales person talk to you in a very good manner where he don’t feel that you have come for purchasing or not if you will purchase then only the sales person will take initiative in entertaining you.
This should not happen because you are in the mood to purchase more than seven or eight numbers of shirts, it is sure and obvious you will look for some sort of discount and you will look for the good collections as well. The quality should not be bad that you will upset your mood and you will have to visit the next shop. So this should not happen when we talk about the high cost and high quality price. The sales person needs to entertain in a very soft and a good manner.
The decision process defines the course of action. A salesperson also has the ability to understand what type of a customer has entered in his showroom, he guesses very easily that this customer will buy the product or not? Whether he is interested in purchasing the material from our showroom or not? There are certain questions and requirements which come in the minds of the consumer.
When we look at the Indian consumers they basically go for the purchase of things where they can bargain in some money or some sort of amount. They don’t feel satisfied till they don’t do any sort of bargaining and this is a natural habits of the Indian people. Mr. Kishore Biyani, a director head of the very big garments industry Pantaloons and also Big Bazaar, he has proved that Indian customers never get satisfaction till they don’t do bargaining. He have also mentioned in his book “It happened in India” that Indian consumers are never satisfied and happy as I have also launched discount and sale session for all the customers every Wednesday that they can purchase lot of goods or products in little amount or money.
The seller’s point of behavior is very much important in terms of goods and services. The customers can get good details and if the seller can entertain a customer for long run till the customer is ready for pay for the particulars because there are many steps which a consumer faces and cross if he or she likes or want to buy that particular product. They will look at the greetings whether the shopkeeper or a sales executive has greeted them well or not? Then he will observe the happiness and respect which he felt is given to him or not till the time he entered his place.
Buyer decision process is based on the certain activities of the sales person who is giving information, knowledge about the particular product or service. This gives him an overview of the beliefs and certain facts and knowledge of the particular products. This makes the person to think in a positive manner and he will have certainly a high belief on this product, on this brand and on this company. This positive approach of a sales person will create a good word of mouth for the company and for the perspectives of the company as well it also will give the more contacts to the company and more customers for his product and for his selling point of view.
The buyer decision process mainly includes the decision of the seller what he wants?
Whether he wants to retain him or not?
Whether he wants to convince him or not?
Whether he wants to gain the benefit from this customer or he want to lose this customer by just a negative approach?
These are few questions which makes him understand about the situation,
The buyer always thinks about the good quality if he is spending some money on the product, the buyer decision will matter if he will not get positive reply from the company or from a sales person. His decision can also ends up to an end and it can go in a negative side if one sentence of a sales person or a person from that showroom hurts his feelings or positive approach. The voice of softness helps the buyer to decides about the purchase as well the features the fulfillment of his needs and requirements the demand and want the level of satisfaction and happiness have been measured or not?
A salesperson also has the ability to understand what type of a customer has entered in his showroom, he guesses very easily that this customer will buy the product or not? Whether he is interested in purchasing the material from our showroom or not? There are certain questions and requirements which come in the minds of the consumer.
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