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What do you understand by the term brand?
Firstly we need to understand about the term brand and branding what exactly they mean so Brand represent the Image of the products and services by which customers defined those products and services through name, term, sign, symbol, Logo, Design and any other features. Through these factors one seller create difference their products and services from others products and services in the market. In legal term we usually known brand as Trademark. In the phase of Branding policy communication tool and consistent in execution method of products and services is the most important part.
There are certain key features which need to be measured from the term branding that is it creates awareness the relevance of the branding. There are certain steps in the policies of branding which helps in providing the structure which needs to be assessed and developed properly by its relevance and awareness.
Communication tool should be easy and well defined so customer gets full information about the products and services in terms of benefits, Pros and cons of the products and services , this information help to create perception in the mind of the customers, this phase called Brand awareness. Next step defined the Brand Promise where marketers describe about what the brand must be and do for the customer. At the company represent them as Global brand where company represent their products and services as a global brand and perceived to reflect same set of value around the world like: puma, Nike, Coca-cola, Apple, HP, Sony .
To elaborate a bit more in terms of legal: Branding policy is the combination of rules & regulations, Producers and guidelines defined by the ministry of government, company Law and other laws defined by the government that how a company define their products and services in terms of brand means name, term, sign, symbol, Logo, Design and any other features should not be copy of other defined brand which already represent the one Products or services of the seller or company. The core message is that a company should use always different name, term, sign, symbol, Logo, Design and any other features to represent the its products and services in the market in terms of brand. If a company use a registered trademark this represent the violation of Intellectual property right.
Violation of IPR (Intellectual Property Right) is illegal and there is defined strict punishment and rules and regulation regarding it. Of course Branding define by name, term, sign, symbol, Logo, Design and any other features of products and services but positioning plays very important role in the branding process. Punch lines, Tag lines, Phrases which describe the products and services in one sentences comes under copyright law.
There are certain parameters in branding policies which is to be determined properly like the use of logo which needs to be trusted and not copied from any other brand or a company. The uses of color, electronic items such as posters, leaflets, power point presentation of a company, company presentation, website of the company, other stationary items needs to be trusted, reports, advertisements, newsletters and different policies like the pictorial as well as photographic material needs to be properly designed which should be trusted.
There should be a unique and trusted logo of the company which will determine about the description of the logo, which will help the branding in understanding the unique strategy of branding. As I have described earlier in the above sentences that branding requires design and any other features which should not be copied of other defined brand which already represent the one Products or services of the seller or company which should define the uniqueness of the brand and should express about its worth and trust. The core message of the branding policies is that a company should use always different name, term, sign, symbol, Logo, Design and any other features to represent the its products and services in the market in terms of brand as compare to any brand which will describe about the company’s uniqueness and if a company use a registered trademark this represent the violation of Intellectual property right then it will always be safe and secure from any point of view. It will not have to suffer from any other activities in future point of view.
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