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Your company is an Australian company looking to expand its market by introducing a new product. As the part of the Marketing "Elite" Team, you have been assigned as the Project Manager for this task.
The Task
You are required to do a Data Collection Plan for a particular purpose for an organization of your choice. A data collection plan outlines the quantity and types of data to be collected and when and how it should be collected. Specifically the plan you are preparing must include:
• Background of organization - its marketplace, target audience• Objectives of Data Collection• Types of Required data • Secondary Data - marketplace, competitive and performance data• Primary Data - quantitative and qualitative research• Data gathering process -timeframe, budget, roles• Data management and analysis • Data Findings
You may select a product or service as well as the target and segment market of your choice. This Plan must succinctly and clearly sets out the problem and then proposes a research approach/ methodology. The problem should be focused and not too broad, feasible for a single project. You are needed to do the appropriate research and apply the knowledge gained in these units when preparing this Plan.
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At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students.
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