You are to develop some

Assignment Help Term Paper
Reference no: EM13136028

Task: 
This second assignment uses the same product you selected in assignment one. However, this assignment explores how the 4Ps are influenced by external factors such as the environment and the product's life cycle. The management of the product is developed and this means the 4Ps are manipulated to meet the needs of the market given the external factors. Surprisingly though, sometimes when a new person such as yourself reviews the product and goes through the segmentation process they identify either a new market or a new marketing mix that can give the product an edge in the market place. 

In this assignment you are to review each of the 4Ps for the product as it stands in the marketplace the day you bought the product. Next, having determined the current marketing mix for the product, you need to reflect on the current external environment and the stage of the product's life cycle and consider some creative innovative ways to improve the marketing mix. 
Continuing on from Assignment 1, using the same product discussed in Assignment 1, provide your description of the product (for the benefit of the marker). Then: 
1. Consider each of the four Ps i.e. product, price, promotion and placement. Using the theories you have learnt for each describe how each of the four Ps is applied in your selected product and market. 
• You should include key words from the theory together with application specifically for your scenario in your answer. 
2. Discuss how the following factors impact the marketing mix (4 Ps) you have described. You must apply the theories specifically to your product and market. 
• Discuss how the competitive environment will impact the 4 Ps 
• Discuss how the product life cycle will impact the 4 Ps. 
3. For this next section you are to develop some creative suggestions how the company might deal with the marketing mix for this product and market in the future. The template for this section of the assessment enables different types of media to be incorporated. You can choose how you represent your creative ideas. Suitable formats include video files, graphic files, or text. Your ideas do not necessarily have to be feasible, but given today's cluttered marketing environment they should be as innovative as possible. Your ideas and your reasoning for them should reflect a good understanding of the target market behaviours and needs. 
4. Complete a self-assessment relating to yourself (not the product). What did you learn about the assignment writing process and your ability to complete it? This is a very important part of the assignment. In this section you should consider your strengths and weaknesses in completing the assignment, your learning style and what things you learnt about yourself by doing this assignment that might be helpful for future assignments. You should also consider the material/ research you used to compile the assignment (what type of resources did you use and how did they help with writing this assignment). 
5. You MUST use in-text referencing to properly acknowledge the original source of your ideas. Format guidelines are provided at USQ Library or in the Summers & Smith Communication Skills Handbook. 
6. Include a List of references and evidence of using a range of sources.

Reference no: EM13136028

Questions Cloud

Find expected profit per customer if buy packages : Find the expected value or average profit per customer and determine how much profit they should expect if 10 people purchase one of their European vacation packages.
Determine the contribution margin per direct labor-hour : The Bird Toy Company manufactures a line of dolls and a doll dress sewing kit. Demand for the dolls is increasing, and management requests assistance from you in determining an economical sales and production mix for the coming year.
Calculate the molar concentration of cl- : A 325-mL sample of solution contains 25.3 g of CaCl2, which is fully dissolved. (a) Calculate the molar concentration of Cl- in this solution. (b) How many grams of Cl- are in 0.100 L of this solution?
Posting for diplopedia.on website wikileaks : 1.In 2010, The website Wikileaks posted more than 250,000 U.S diplomatic Cables, what are the potential implications of this posting for Diplopedia.
You are to develop some : For this next section you are to develop some creative suggestions how the company might deal with the marketing mix for this product and market in the future. The template for this section of the assessment enables different types of media to be inc..
Estimate the cost formula for truck operating costs : This cost increases to 8.75 cents per mile if a truck is driven 60,000 miles per year. Estimate the cost formula for truck operating costs using the high-low method.
What gain or loss would be recognized on the called bonds : Straight-line amortization is used for discounts and premiums. On September 1, 2014, $1,800,000 of the bonds are called at 102 plus accrued interest. What gain or loss would be recognized on the called bonds on September 1, 2014?
Use of the incident command system : Why is use of the Incident Command System important? What are the most important lessons learned when local, state, and federal agencies all respond to the same incident?
Calculate the mole fraction of water in the product gas : A mixture of 70 mole% butane and 30 mole % hyrdrogen is burned with excess air. Fractional conversion of 85% of the butane and 90% of the hydrogen are achieved

Reviews

Write a Review

 

Term Paper Questions & Answers

  Company''s global strategy

Explain how the company's global strategy operates. b) What are the nature and drivers of the company global strategies? c) Identify and explain the challenges facing the global strategy in achieving higher performance levels

  Text messaging influences people''s language in academic work

text messaging influences people's language in academic work (2 page, talk about the "textspeck" represent innovation or not)

  Explain entrepreneurship and its role in leadership

Write down 7-10 page paper on entrepreneurship and what it has to do with leadership. Three major arguments have to be about never giving up, just doing it and when you fail pick yourself up.

  Define several psychological principles

Based on the chapter on Altruism, define several psychological principles you could use to appeal to people, and specify how you would use them in this context.

  What are the major features of a business

What are the major features of a business that are important for understanding the role of information systems?

  Define and compare the concepts of morality, law an religion

Define and compare the concepts of morality, law, and religion by explaining the source of each and whether one or all rely upon each other.

  Consumer behavior

Consumer Behavior:People Have a tendency to more effectively remember ads that are unusual than ads that are not. Why? What is this phenomenon Called.

  Key attributes of larry frymire''s leadership style.

1.Identify and explain four (4) key attributes of Larry Frymire's leadership style. 2.Identify and explain four (4) major influences from the tug of war between Frymire's role as leader and the newly elected governor.

  Argue whether it is genetics, environment, or a combination

In a paper of 1,000- 1,250 words, argue whether it is genetics, environment, or a combination of both that determines personality

  Critical view of national innovation system

Give your personal and critical view of National Innovation System (NIS) in US.

  Compare balance of power of late ottoman and inonu period

Compare balance of power of late ottoman period and inonu period,  What is the effect of rentier economy on middle east?to what extent does it become a defining factor of politics in oil rich arab states?how does rentierism effect the relation with o..

  India and china are recognized as emerging asian powers

India and China are recognized as emerging Asian powers, especially in the area of international outsourcing. Choose one of the two countries and explain why this is occurring.  Address what is driving this trend, to include the educational system, p..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd