You are a manager in command of a marketing research project

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Reference no: EM1376010

You are a manager in command of a marketing research project. Your goal is to regulate what effects dissimilar levels of advertising have on consumption behaviours. On the basis of results of the project you will recommend the amount of money to be budgeted for advertising different products next year. Your supervisor will need strong justification for your recommendations, therefore your research design has to be as good as possible. But your resources (time, money and labour) are limited. Improve a research project to address this problem. Focus on the type of research designs you would use why you would use them and how you would conduct the research.

Reference no: EM1376010

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