Yamato corporation analysis - harvard case study
Course:- Marketing Management
Length: 8
Reference No.:- EM1374

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Please refer to the PDF for the Case Study and questions.

The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan. The company is leading the industry and it holds a maximum share of 31%. Though they are leading the business, the company wants to improve its operational efficiency. A competitor for Yamato named Sagawa is emerging the market as an alternate and Yamato wants to get back the position. These two scenarios are discussed in the solution.

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