Write up on the effectiveness of each given ad

Assignment Help Marketing Management
Reference no: EM131025255

Copywriting Using "Appeals" -

Magazines: look at ads in magazines and find different forms of appeals used below. Of the list of copy styles or appeals below, find ads that utilize three different types. Then comment on the effectiveness of each ad. For part two of your assignment, take one of the ads you found and re-design it using another copy style or appeal from the list. Then tell how you have made the ad more effective with your new approach.

NOTE: I) you must show the ads from the magazines

2) part of this assignment will need to be typed while another part may be drawn out by hand.

                                       Cony Shies I Anneals:

Seal of Approval                          Reputation                                Imaginative Approach

Guarantee                                  Demonstration                           Emotional Approach

Trial Offer or Sample                    Testimonial                                Comparative Approach

Warranty                                    Factual Approach

Presented sample ads Effective use of humor

Write up on the effectiveness of each ad (graded for critical effect as well as writing mechanics) Effectiveness of re-designed ad and written rationale supporting the redesign.

Radio -

Radio has often been referred to as "theater of the mind," thanks to its ability to conger up images in our mind, without having actually to create them visually, as on television or in print. A recent radio ad for the Chevy Silverado truck went something like this:

SFX: Sounds of rubble being cleaned up. Woman: Honey, what are you doing?

Man: I got your note saying to take out the garage. (Now speaking very proudly) So I just hooked up the garage to my new Chevy Silverado and took that baby right out!

Woman: (calmly, but somewhat disgusted). Garbage. My note said to take out the garbage. Anncr: (here the announcer goes into some details about the Chevy truck, etc., )

NOTE:

For your assignment, create a radio advertisement using a car or truck of your choice. Use humor as your "hook" but DO NOT COPY THE AD PROVIDED! Note---- the length of the ad MUST BE 60 seconds. If you do not come between 55 - 60 seconds in your timing.... You will lose points. ALSO--- SCRIPT MUST USE PROPER FORMAT!

Effective use of humor

Utilizes proper script format

Script falls within the proper time-frame

Reference no: EM131025255

Questions Cloud

Write an equation that illustrates the situation : Which mover provides a better deal for 2 hours of work? How did you arrive at your answer?
Should chain stores imitate the packaging of leading brands : Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?
What is wisconsin opportunity cost of mussel removal : What is Wisconsin's opportunity cost of mussel removal?  What is Wisconsin's opportunity cost of cleaning pollution? What is Michigan's opportunity cost of mussel removal?  What is Michigan's opportunity cost of cleaning pollution
What were the cash disbursements for the year : What were the cash disbursements for the year?
Write up on the effectiveness of each given ad : Write up on the effectiveness of each ad (graded for critical effect as well as writing mechanics) Effectiveness of re-designed ad and written rationale supporting the redesign.
Discuss recommendations you would make to chief financial : Discuss recommendations you would make to chief financial officers (CFOs) of retailers, service providers, and other businesses that lease several locations or have substantial leases of real estate or other assets. Indicate the pros and cons of each..
Calculate the mass of silver iodide : When solution of silver nitrate, AgNO3, and calcium Iodide, Cal2, are mixed, a yellow precipitation of silver iodide is formed. Calculate the mass of silver iodide that is formed in 50 mLof 1.00 M AgNO3 is combined with 30 mL of 1.25 mL CaI2.
What is the value of labor productivity : Now assume that labor supply is given by the equation W = 2 + 4L, and labor demand is given by the equation W = 56 - 2L, where W is the wage and L is the quantity of labor.  Also assume that the capital stock changes and now K = 10.  At full emplo..
Patient hl comes into the clinic : Patient HL comes into the clinic with the following symptoms: nausea, vomiting, and diarrhea. The patient has a history of drug abuse and possible Hepatitis C. HL is currently taking the following prescription drugs

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Select a current product with which you are familiar and

1. select a current product with which you are familiar and pitch a new integrated marketing communication plan imc to

  Take title to the product

Take title to the product. a. Channel distributors b. Merchant intermediaries

  Identify some of the significant challenges you believe you

for this assignment you will continue to reflect on what it takes to create ldquoinnovation architecturerdquo to

  Write a report on social marketing issue

Write A Report On Social Marketing Issue

  Explain the supply chain in the firm

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Explain the supply chain in the firm

  Determine which requirements apply to arthur anderson case

Review the mandated requirements for legal compliance and determine which requirements apply to the Arthur Anderson case. Explain your rationale

  Elements of the carrying cost of inventory

Describe and evaluate the elements of the carrying cost of inventory and how it relates to inventory levels and capital investment. How does ABC inventory stratification affect the carrying cost equation

  Which are the three most critical issues of this video clip

Please watch the following Video Clip: What Is So Important About Academic Integrity? at http://www.youtube.com/watch?v=xSfmWIlEhSg

  Write a lifestyle profile for the neighborhood

Write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility

  Construct an overview of internal and external

develop an 8-10 page marketing plan for a sports enterprise e.g. professional school or community program. you can

  Create a scenario when it would not make sense for the

write a four to five 4-5 page paper in which you follow these formatting requirements create an argument for

  Explain mail packaging business-integrate technology changes

Explain Mail Packaging business- Integrate technology changes to stay up to date and How will these changes affect your mail packaging and suppliies business

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd