Write the international marketing plan for any chosen brand
Course:- Custom Essay
Length: 3000 Words
Reference No.:- EM131448565

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Custom Essay

Report-3000 words

Harvard Referencing Style (minimum 10)

Write The International Marketing Plan For Any Chosen Brand From Singapore That Is Planning To Expand Its Operations In Korea. Describe How the Company Researches and Assures That the New Country’s Market Penetration Is Beneficial for It or Not. Use The Tools Of The Knowledge Of International Marketing. Analyze If It Can Partner With Another Good Korean Brand For Its Marketing. 


Verified Expert

Preview Container content

Table of Contents
Introduction 3
Company Background 4
PESTEL Analysis 5
Political 5
Economic 5
Social 6
Technological 7
Environmental 7
Legal 8
SWOT Analysis 9
Strengths 9
Weaknesses 9
Opportunities 9
Threats 10
Marketing Strategy 10
Product 10
Promotion 10
Place 11
Price 11
Conclusion 12
References 12



The report is projected on the evaluation of the South Korean market as a prospect for international business and the analysis the market for the same. It recommends an international marketing strategy for the foreign brand Twelve Cupcakes from Singapore, which is intending to enter the Korean market. All in all, the report shall evaluate the selected target market, gauge its Suitability and provide relevant entry-recommendations, keeping in mind the marketing mix that should be considered for international marketing. There is a good amount of application of the acquired international marketing concepts (Chimngamsert, Jhundra-indra, and Raksong, 2014). A Pestle analysis of South Korea is conducted that will help the reader to decide the suitability of the macro level factors of the business. It will help to understand what factors in the country could influence Twelve Cupcakes once they enter their market from that of Singapore. South Korea has a favourable support from the US thus benefiting it economically and politically.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Custom Essay) Materials
Use the concept map to create a detailed outline of your Comprehensive Literature Review paper. This assignment is intended to help you find a logical focus to your writing
TOPIC: The Gilded Age, In this unit, you have learned many things regarding the Gilded Age while also getting a quick peek into the Progressive Age. Based on this knowledge fr
Determine what has been written on a topic. Provide an overview of key concepts from the sources and identify major relationships or patterns - What makes an effective present
Write an essay that Examine your food log with a clear introduction, discussion and conclusion reflecting on your food log in consideration any or all of the course material
If your organization has an existing Code of Ethics, obtain a copy and be prepared to discuss it in this week. If it doesn't, use one from another organization. This code of e
What is clear is that despite the threats to traditional book publishing industry, the area of academic publishing remains strong. This week, in addition to participation in t
American Airlines Bankruptcy,  Please write a paper on American Airlines Bankruptcy. 1. Please include a summary of American Airlines and how they came to be. 2. Please discus
Why does health inequality persist in a wealthy nation like the US? What are the causes of the inequality and what has to happen for things to change - Why do you think the