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‘Define the terms product item, product line, and product mix. A product item is a specific version of a product that can be designated as a distinct offering among an organization's products. A product line is a group of closely related products offered by an organization. An organization's product mix includes all the products it sells. Product mix width refers to the number of product lines an organization offers.
Product line depth is the number of product items in a product line. Firms modify existing products by changing their quality, functional characteristics, or style. Product line extension occurs when a firm adds new products to existing product lines.
1. A local civic organization has asked you to give a luncheon presentation about planned obsolescence. Rather than pursuing a negative approach by talking about how businesses exploit customers through planned obsolescence, you have decided to talk about the benefits of producing products that do not last forever. Prepare a one-page outline of your presentation.
2. Go to Unilever's Web site at www.unilever.com. Can Unilever delete anything from its product lines? Visit the company's product category pages on its "Brands" Web page to see the number of existing products and new products planned. Write a proposal for contracting one of Unilever's product lines.
Russia as they might have some logical basis for establishing a multinational market organization in the form of a regional cooperation for development (RCD)
How is mobile banking changing consumer behavior? What are the implications of this changing behavior in the future of banking
Prepare a Marketing plan for Kim woods. The paper for your term project is due this week. Your term project for this class is a 8-15 page marketing plan for the product or service that was approved in your week one proposal
Select three relevant and appropriate scholarly articles that address the topic you chose. Present a thorough literature review of the three articles by summarizing, synthesizing, and evaluating the materials.
Read this article http://drakedirect.blogspot.com/2012/07/shopping-cart-abandonment-rates.html, in 5 sentenses give me your thougths on how in today's world a brand can counteract this trend of increasing abandoment
"How to create a brochure with InDesign". This Brochure will need to be about" lululemon". Some pictures and some info about the company.
What is the organizational culture of Southwest Airlines like and how does it affect the way the employees behave?
What additional steps should The Minister of Public Enterprise in Ireland take to ensure that the 'Celtic tiger' economy continues to be successful?
in a 1050 to 1400 word paper analyze the design of your organization.describe the internal and external factors that
Dr. Levitt (1983) discussed the globalization of markets, suggesting that the world is becoming homogenous. This would suggest we can standardize products and services worldwide.
Discuss three key concepts that you found to be the most beneficial. Discuss three marketing concepts you learned from the Marketplace Live simulation that you can apply to your current career and/or business.
One way in which marketers aim to change attitudes toward their brands is through changing the basic motivational function of attitudes: utilitarian; ego-defensive; value-expressive; knowledge. List and discuss what two of these functions mean and ho..
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