Write marketing analysis for your company and industry

Assignment Help Marketing Management
Reference no: EM13818601

Scenario Summary

In this scenario, you are the VP of marketing for a product-based new venture. The firm has recently been formed and has launched its first products. You have been instructed by the founder and CEO, Mr. Joe Johnson, to develop a detailed market analysis for your firm.

Your Role/Assignment

You are the vice president of marketing for Eco-Friendly Nursery, a small, newly formed nursery that specializes in raising and selling environmentally friendly plants and flowers to flower shops locally, as well as to walk-in customers. Using only organic pesticides and environmentally friendly procedures, your company prides itself on the way its green methods are changing the way nurseries are run throughout the area and eventually the world. You have been asked by Mr. Johnson, owner of Eco-Friendly Nursery, to research and write a marketing analysis for your company and industry.

Activity

For this assignment, you will draft a two- to three-page market analysis report that will be given to Mr. Johnson, founder and CEO of Eco-Friendly Nursery. This analysis should draw upon the material given in this course in addition to any outside research that you need to conduct in order to complete the report.

Reference no: EM13818601

Questions Cloud

Process of becoming a mother for teenagers : Your research topic is, The helpers perspective on the process of becoming a mother for teenagers
What is the importance of change management : What is the importance of Change Management? How will you effectively manage the change in your organization? What kind of hurdles will you encounter and how will you overcome them?
What would be needed to raise your trust in the reliability : Would you trust an external provider with your organization's data? Why or why not? What would be needed to raise your trust in the reliability, security, and privacy of the data?
Assignment on asian foreign policy : Asian Foreign Policy
Write marketing analysis for your company and industry : Using only organic pesticides and environmentally friendly procedures, your company prides itself on the way its green methods are changing the way nurseries are run throughout the area and eventually the world. You have been asked by Mr. Johnson, ow..
What capabilities would you like to see in the car of future : Which capabilities of internationalization systems will be most critical for manufacturing or selling the cars of the future? What capabilities would you like to see in the car of the future?
Disadvantages of the following types of financing : Discuss the advantages and disadvantages of the following types of financing:
The united states to become in involved militarily : the United States to become in involved militarily
Analyse the case study and produce a vision document : Analyse the case study and produce a Vision document for a software system to solve the business issue identified in the case study - use case diagram capturing at least all critical and significant use cases that the system will have to support

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Ethical concerns for your intended research topic

Develop a paper which includes an assessment of any ethical concerns for your intended research topic as well as a brief review of the IRB Application

  Explain the challenge elizabeth faced in meeting her

1. explain the challenge elizabeth faced in meeting her capacity needs and what she should have considered before

  Divestment event ad measurement component

Divestment Event Ad: Measurement Component, Write a brief paragraph on how you chose to make your poster visible, how you chose to measure its impact and the results!

  Describe important uncontrollable environmental variables

Consider an international firm you are familiar with and what the firm needs to be concerned with when entering a foreign market. what do you consider to be the 3 most important "uncontrollable environmental variables" that must be understood in or..

  Identify an existing organization that established

1.identify an existing organization that established sustained market leadership by successfully leveraging anbsp

  Recommendations for possible action marketer

Make three (3) recommendations for possible action marketers of the product or service you selected could take to address the product's declining appeal to consumers.

  Which forms of the promotional tool you will use and why

over the past three weeks you have successfully navigated the marketing process of laundry detergent. you have an

  Create a branding strategy for your product

You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extens..

  Explain being all things to all people & ask eraser

Explain Being All Things to All People & Ask Eraser and discuss the ways Ask Eraser might have the opposite effect.

  Evaluate each segmentation strategy and determine which

using an organization and a product of your choice write a paper discussing the major segmentation strategies including

  A summary of the internal environment including the

using the internet find an organization you would be interested in working for or that is of interest to you

  Elements of the advertising on this stores social media

Describe two (2) elements of the advertising on this store's social media page(s) that you like or dislike. Describe the store you researched and explain the type(s) of social media the store is using to market its products / brand

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd