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Question:
A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. If formally accused, it could mean irreparable damage to his baseball career.
You are not asked to do anything unethical. The money is quite good, and you know the publicity from working on the case will probably help your public relations consulting career, especially if the athlete is exonerated. Would you take the account? The agent tells you confidentially that the athlete has admitted that he took some substance that was unknown to him, but may have been steroids. Does this information affect your decision? What are the ethics of the situation as you see them?
Write a proposal to your business partners regarding the situation. Answer all questions brought up in the case and compare the case to at least one similar case with a well-known ballplayer found through your research. Finally, provide a recommendation to your partners as to whether or not you should accept the contract.
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Choose a company that you work for or would like to work for that sells a specific product. Imagine your boss has asked you to present a possible database marketing program that the company could better use to promote its product.
It should follow American Psychological Association (APA) documentation style and include a minimum of eight sources (at least five of which are academic secondary sources).
You are to research ONE successful entrepreneur that you admire and find interesting. You may choose from one of the following if you would like, or you can select your own entrepreneur (with instructor approval) to research. This paper must follow A..
What is Lenovo's point of differentiation? Innovation? Efficiency? Both - would Lenovo use ThinkPad to build the Lenovo brand? Could it do so without hurting the ThinkPad franchise?
Legal strategies and planning of your Comprehensive Business Plan. Also, you will complete the Financial and Accounting Analysis (Pro forma - future 3 years).
Your client directs TV advertising for a large corporation that currently relies on a single outside advertising agency. For years, ads have been created using the same plan.
Suppose you are the research director for your state's tourism bureau. Assess the state's information needs, and identify the information you will collect in a survey of tourists who visit your state.
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Write 1 to 2 well-developed and research-supported paragraphs discussing the importance of statistical software in marketing research data analysis
imagine you are the new marketing coordinator for aami australia insurance.you know from your corporate induction that
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