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This assignment is to write a chapter summary for the following book: Advertising Creative: Strategy, Copy, and Design, 4th edition; Alstiel, T. & Grow, J. Sage Publications, Los Angeles: 2017, ISBN: 9781506315386. Make sure you got the right version of the book and the chapters topics are the same of what I gave you.
summary for 5 chapters : ch 2 : startegy and branding: putting a face on a product. ch 4 : Evolving audience: The Time They are A changin'. ch 7 : Campaigns: synergy and integration. ch 8 : Copy basics: get their attention and hold it. ch 9 : Print: writing for reading. Each chapter summary should have the following: 3 paragraphs ,
5 sentence per pargraph
1st paragraph : overview ,what is the chapter about?
2ed paragraph : how ,why and when?
3rd paragraph : your personal opinion
Who is known as the "Father of Marketing Research"?- Why did marketing research expand by the 1930s?- Focus groups are considered to be what type of research?
Write a 5 Pages research about Microwave Technology.Technical papers submitted to the EMCWA may be subject to formal review by the persons designated by the Technical Committee. Duc to the time constraints ivolved in the publishing process. those ..
SOE11440 Marketing within the Global Economy - This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direction for your company..
BUS3ENT Individual Business Plan - What is the size of the market and what is the growth rate of the industry and What external factors come to bear? Government, Industry Dynamics
For this paper, you will research and construct a corporate profile for a publicly-traded company which operates in cyberspace and therefore has a need for cybersecurity products and services.A list of approved companiesappears at the end of this ..
Evaluate management's decision on its use of vendors and spokespersons. Indicate the organizational impact of these decisions.As a manager within the selected company, suggest one (1) innovative idea that could have a positive impact on both the em..
Develop a brief IMC for the company or product you are working.How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense
Is it acceptable to market a product with a known defect, if financial benefits exceed costs?
Do you think there is a market for "Doggy Uber's" such as the ones mentioned in the article (link is below)? Or are markets going to be strictly limited to urban areas?
Examine the alternatives and select the best alternative for this company. Include your rationale for selecting this over the others and discuss the implementation process.Explain each thoroughly with an eye on the advantages and disadvantages of e..
What do you understand by the term branding The organisational brand defines how the organization best meets its customers' needs in unique and compelling ways. Discuss the statement with reference to relevant brand indentities
For each of the accompanying control charts, analyze the data using both median and up/down run tests with z = ± 1.96 limits.
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