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Would there be any difference for the two companies

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Reference no: EM13293302

If you consider two different companies, one a start-up which is just entering the market and one a long established company with a well known brand. Would there be any difference for the two companies in considering their pricing strategy? Would marginal pricing be suitable or not so suitable for either of them? Under what circumstances?

 

 

Reference no: EM13293302

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