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World largest market research companies

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Reference no: EM131225993

In at least 150 words write a discussion post on the below:

The Nielsen Company is one of the world's largest market research companies providing research services to a wide variety of business. For this discussion, you will visit the company's Web site (linked in the Resources) and imagine how its services might be useful to a company that you are familiar with.

Your discussion post should have two parts:

  1. After visiting the Nielsen Web site, briefly describe the key services they offer.
  2. Think of a company with a possible research issue and provide an example of one service from the Nielsen Company that may be of use to the company. Describe both the research issue and the type of report that Nielsen would prepare for the company at the conclusion of the project.

Reference no: EM131225993

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